A Campaign That Redefines Swimwear Confidence
The designers at Coco Reef believe every woman deserves to feel confident, supported, and stylish in her swimsuit. That’s why year after year they celebrate women through their “Flaunt Your Shape” campaign, highlighting real stories of confidence and style.
The “Flaunt Your Shape” campaign empowers women to embrace their curves, confidence, and individuality while rejecting the idea that beauty is one size fits all. With fit solution swimwear designed to support, flatter, and move with you, Coco Reef is redefining the swimsuit shopping experience and breaking free from limiting trends and unrealistic standards.
The “Flaunt Your Shape” campaign embodies this mission. Coco Reef highlights women who showcase what it truly means to feel empowered in their swimwear. Past iterations of this campaign have included:
- Flaunt Your Shape at Every Age - celebrating confidence as timeless, with women proudly sharing their stories from their 20s through their 70s.
- Flaunt Your Shape in Every State - highlighting one woman from each state in the U.S., coming together to prove that beauty and confidence are everywhere.
“Flaunting your shape to me means loving the skin you are in. For years I have struggled with body image, always trying to look a certain way to make myself feel more confident. After all these years I am finally learning to love my body in all stages and seasons. Life is too short to not be proud of who we are, inside and out!”- Haylee
These stories not only inspire women everywhere, but also remind us that a swimsuit is more than just fabric but rather a symbol of self-love and the courage to be seen.
🪡 Why Fit and Quality Matter
The right swimsuit doesn’t just look good - it makes you feel good. Coco Reef’s designs are built with women in mind, offering:
- Supportive bra-sized bikini and tankini tops that are both supportive and stylish.
- Figure-flattering one-piece swimsuits with tummy control details.
- Tankinis and mix-and-match styles for versatility and comfort.
- Chlorine-resistant fabrics that keep your suit looking new season after season.
By focusing less on adjusting an ill-fitting swimsuit that may make you feel self-conscious, and more on enjoying life - whether that’s relaxing poolside, chasing little ones on the beach, or diving into your next vacation - Coco Reef’s goal is to provide swimwear solutions that work for every woman, making them feel great.
✨ Flaunt Your Shape With Coco Reef
The heart of the “Flaunt Your Shape” campaign is simple: empowerment. When a woman puts on a swimsuit and feels good, it’s more than just fashion - it’s liberation.
We invite you to explore Coco Reef’s latest collection of swimsuits and discover the perfect style that helps you flaunt your shape with confidence.