CEO and co-founder, Rosemarie DiLorenzo spent the summers raising her children along the shores of Long Island, New York. Chasing her kids from sunrise to sunset and teaching them to appreciate the laid-back beach life we all love. As she and her family spent the days riding bikes on the boardwalk, splashing in the ocean and being outdoors, Rosemarie wanted a swimsuit that was as versatile and supportive as her day-to-day life.

So she set out to create a swimwear line that could be both fashionable and functional. And while many things have changed since then, her dedication to creating a polished swimwear and lifestyle brand has not.